Tom Cruise Social Management

Tom Cruise
Social Accounts

Graphic Design + Editing +Motion Design

In 2024 Watson took over management of Tom Cruise's personal social accounts as well as his promotion through affiliated channels such as Paramount. The goal of the partnership is to revitalize interest in the star's extensive back catalog across socials in order to build more interest in his future endeavors.

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EDGE OF TOMORROW ANNIVERSARY

Layout Design + Editing + Motion

In order to celebrate the 10 year anniversary of the film 'Edge of Tomorrow' we created an editorial inspired seamless carousel that featured never before seen BTS content and highlighted interesting facts from the films production. For this asset I did all of the design and editing and collaborated on the final motion design.

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MINORITY REPORT IG STORY

Graphic Design + Editing + Motion Design

To promote Minority Report returning to streaming on the Paramount + platform we created an interactive Instagram story to engage fans with fun poll questions. I designed a technology inspired title graphic using a piece of key art that was then animated to introduce the piece. I then cut down parts of the film into thematic technology edits that related to the poll questions.

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[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

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SOCIAL EDITS

Editing

To keep a consistent cadence of Tom in audience feeds I create a consistent stream of social edits utilizing titles currently available on the Paramount + platform. The edits relate to current social beats such as the solar eclipse or Tax Day.

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[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

TOP GUN DAY

Editing

In celebration of international Top Gun Day we created a thematic hype edit that fuses the two installments of the film. Posted from the Top Gun account as a collaboration with Paramount +, the edit received over 4 million views making it one of the page's all time highest performing posts.